Privacy Policy

Introduction

At Pure Gradient ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website (https://puregradient.beauty), including any content, functionality, and services offered through our website.

Please read this privacy policy carefully to understand our policies and practices regarding your information. By accessing or using our website, you agree to this privacy policy. If you do not agree with our policies and practices, please do not use our website.

Information We Collect

We collect several types of information from and about users of our website, including:

Personal Information

When you interact with our website, we may collect:

• Contact Information: Name, email address, phone number, and mailing address when you subscribe to our newsletter, contact us, or make a purchase
• Account Information: Username and password if you create an account
• Payment Information: Credit card details or other payment information when you make a purchase (processed securely through our payment processors)
• Communication Data: Information you provide when contacting us directly, including email correspondence and form submissions

Automatically Collected Information

As you navigate through our website, we may use automatic data collection technologies to collect:

• Usage Data: Information about your interactions with our website, including pages visited, time spent, and actions taken
• Device Information: Information about your computer, internet connection, operating system, browser type, and device information
• Location Data: General location information derived from your IP address

How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain our website
• Process and fulfill your requests, purchases, transactions, and payments
• Send you administrative information, such as updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Send you marketing communications about our products, services, offers, and promotions, if you have opted in to receive such communications
• Improve our website, products, services, marketing, and user experience
• Monitor and analyze usage, trends, and activities related to our website
• Detect, prevent, and address technical issues, security breaches, and fraudulent transactions
• Comply with legal obligations and enforce our terms of service

Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting/Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.

Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the website may not function properly. You can learn more about cookies and how to manage them in your browser settings through resources like www.allaboutcookies.org.

Data Sharing and Disclosure

We may share your personal information with:

• Service Providers: Third-party vendors who provide services on our behalf, such as payment processing, data analysis, email delivery, hosting, customer service, and marketing assistance
• Business Partners: With your consent, we may share your information with our business partners to offer you certain products, services, or promotions
• Legal Requirements: When required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency)
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business
• With Your Consent: In any other circumstance where we have your explicit consent

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to request copies of your personal information
• Rectification: The right to request that we correct any inaccurate or incomplete information
• Erasure: The right to request that we delete your personal information in certain circumstances
• Restriction: The right to request that we restrict the processing of your information in certain circumstances
• Portability: The right to receive your personal information in a structured, commonly used format
• Objection: The right to object to our processing of your personal information
• Withdraw Consent: The right to withdraw consent at any time where we rely on consent to process your information

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to request specific information to confirm your identity before we can respond to your request.

Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls.

The safety and security of your information also depends on you. We urge you to be careful about sharing your personal information with others and to maintain the confidentiality of your account passwords or credentials.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our website. Any transmission of personal information is at your own risk.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

Changes to Our Privacy Policy

We may update our privacy policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our website prior to the change becoming effective. We encourage you to review this privacy policy periodically for any changes.

Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at: