Terms & Conditions

Introduction

Welcome to Pure Gradient. These Terms and Conditions ("Terms") govern your access to and use of the Pure Gradient website (https://puregradient.beauty), including any content, functionality, and services offered through the website (collectively, the "Website").

Please read these Terms carefully before using our Website. By using the Website, you accept and agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Website.

Eligibility

The Website is intended for users who are at least 16 years of age. By using this Website, you represent and warrant that:

• You are at least 16 years old;
• You have the legal capacity to enter into a binding agreement with us; and
• Your use of the Website does not violate any applicable law or regulation.

If you are using the Website on behalf of a company, organization, or other entity, you represent and warrant that you have the authority to bind such entity to these Terms.

Account Registration

Some features of the Website may require you to register an account. When you register, you agree to:

• Provide accurate, current, and complete information;
• Maintain and promptly update your account information;
• Maintain the security of your account, including keeping your password confidential;
• Promptly notify us of any unauthorized use of your account or other security breaches; and
• Be solely responsible for all activities that occur under your account.

We reserve the right to disable any user account at any time if, in our opinion, you have failed to comply with these Terms.

User Responsibilities and Conduct

When using our Website, you agree to:

• Use the Website in accordance with all applicable laws and regulations;
• Not use the Website for any illegal or unauthorized purpose;
• Not attempt to gain unauthorized access to any portion of the Website or any other systems connected to the Website;
• Not interfere with or disrupt the integrity or performance of the Website;
• Not engage in any activity that could damage, disable, overburden, or impair the Website;
• Not attempt to decipher, decompile, disassemble, or reverse engineer any of the software comprising the Website;
• Not collect or store personal data about other users without their express consent; and
• Not impersonate or attempt to impersonate Pure Gradient, an Pure Gradient employee, or another user.

User Content

Our Website may allow you to post, submit, publish, display, or transmit content, including but not limited to comments, reviews, and forum posts ("User Content"). By providing User Content, you grant us a non-exclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such User Content throughout the world in any media.

You represent and warrant that:

• You own or control all rights to the User Content you post;
• All User Content you provide is accurate, complete, and not misleading;
• Your User Content does not violate these Terms and will not cause injury to any person or entity;
• Your User Content does not infringe upon or violate the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

We have the right, but not the obligation, to monitor and edit or remove any User Content. We take no responsibility and assume no liability for any User Content posted by you or any third party.

Prohibited Content

You may not post, upload, or transmit any User Content that:

• Is illegal, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, or racially, ethnically, or otherwise objectionable;
• Contains software viruses, worms, or any other computer code designed to interrupt, destroy, or limit the functionality of any computer software or hardware;
• Constitutes unauthorized or unsolicited advertising, junk or bulk email (also known as "spamming"), chain letters, pyramid schemes, or any other form of solicitation;
• Infringes on any patent, trademark, trade secret, copyright, or other proprietary rights of any party;
• Contains material that is false, misleading, or inaccurate;
• Promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory, or libelous; or
• Violates any applicable local, state, national, or international law.

Intellectual Property Rights

Our Content

The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by Pure Gradient, its licensors, or other providers of such material and are protected by copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

These Terms permit you to use the Website for your personal, non-commercial use only. You must not:

• Reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, except as permitted by these Terms;
• Delete or alter any copyright, trademark, or other proprietary rights notices from copies of materials from the Website;
• Access or use for any commercial purposes any part of the Website or any services or materials available through the Website.

Trademarks

The Pure Gradient name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Pure Gradient or its affiliates or licensors. You must not use such marks without the prior written permission of Pure Gradient. All other names, logos, product and service names, designs, and slogans on this Website are the trademarks of their respective owners.

Third-Party Content and Links

The Website may contain links to third-party websites or resources that are not owned or controlled by Pure Gradient. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or resources. You acknowledge and agree that Pure Gradient shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such websites or resources.

We strongly advise you to read the terms and conditions and privacy policies of any third-party websites or services that you visit.

Purchases and Payment

If you wish to purchase any product or service made available through the Website ("Purchase"), you may be asked to supply certain information relevant to your Purchase including, without limitation, your credit card number, the expiration date of your credit card, your billing address, and your shipping information.

You represent and warrant that: (i) you have the legal right to use any credit card(s) or other payment method(s) in connection with any Purchase; and (ii) the information you supply to us is true, correct, and complete.

We reserve the right to refuse or cancel your order at any time for reasons including but not limited to: product or service availability, errors in the description or price of the product or service, error in your order, or other reasons.

We reserve the right to refuse or cancel your order if fraud or an unauthorized or illegal transaction is suspected.

Disclaimer of Warranties

THE WEBSITE AND ALL INFORMATION, CONTENT, MATERIALS, PRODUCTS, AND SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THE WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, UNLESS OTHERWISE SPECIFIED IN WRITING. Pure Gradient MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE WEBSITE OR THE INFORMATION, CONTENT, MATERIALS, PRODUCTS, OR SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THE WEBSITE, UNLESS OTHERWISE SPECIFIED IN WRITING.

TO THE FULL EXTENT PERMISSIBLE BY LAW, Pure Gradient DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Pure Gradient DOES NOT WARRANT THAT THE WEBSITE, ITS SERVERS, OR EMAIL SENT FROM Pure Gradient ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL Pure Gradient, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE WEBSITE, ANY WEBSITES LINKED TO IT, ANY CONTENT ON THE WEBSITE OR SUCH OTHER WEBSITES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.

THE FOREGOING DOES NOT AFFECT ANY LIABILITY WHICH CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

Indemnification

You agree to defend, indemnify, and hold harmless Pure Gradient, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Website, including, but not limited to, your User Content, any use of the Website's content, services, and products other than as expressly authorized in these Terms, or your use of any information obtained from the Website.

Changes to Terms

We may revise and update these Terms from time to time in our sole discretion. All changes are effective immediately when we post them, and apply to all access to and use of the Website thereafter. Your continued use of the Website following the posting of revised Terms means that you accept and agree to the changes. You are expected to check this page frequently so you are aware of any changes, as they are binding on you.

Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the United Kingdom, without giving effect to any choice or conflict of law provision or rule.

Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Website shall be instituted exclusively in the courts of the United Kingdom. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.

Severability

If any provision of these Terms is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms will continue in full force and effect.

Entire Agreement

These Terms, our Privacy Policy, and any terms and conditions incorporated herein by reference constitute the sole and entire agreement between you and Pure Gradient regarding the Website and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Website.

Contact Information

If you have any questions about these Terms, please contact us at: